Entrepreneurial Empire
Learn the fundamentals of where you are in business and how to scale with your host Jacqueline. Your business will go through many stages, and every stage will have it's own set of requirements. Let's unravel the journey ahead together and find strategic solutions that will help you conquer it all.
Entrepreneurial Empire
♟️Strategize to Actualize: Insights from Faten Bazzi
Think you've hit an entrepreneurial plateau? Today we are wrangling in an authority expert from the business development field. We're letting business operations strategist and visionary, Faten Bazzi, lead the way. This episode is a treasure trove of strategic planning insights, right from the jump, Faten reveals the secret sauce behind many successful business maneuvers. Branding, communication, creating a business plan - Faten simplifies it all with her step-by-step guide, empowering you to carve a niche for yourself in your industry.
As we navigate the conversation ahead, Faten underscores the significance of client advocacy and strategic planning in the entrepreneurial odyssey. Her 'A to Z' approach, coupled with handy tools, is designed to help you skirt around potential entrepreneurial pitfalls. But she doesn’t just stop there. She discusses the pivotal role of a solid support system and reveals a gem - a free guide available on her website that can be your launchpad to entrepreneurial success (download free guide at fatenbazzi.com). If refining your business strategy or escalating your business to the next level is on your mind, Faten Bazzi's expertise could be your golden ticket. Don't just take our word for it - tune in and let Faten guide the way!
Faten has been in business for over 7 years and going strong, she is the business strategist that every business needs. Her specialty is to take high performing entrepreneurs to the next level with a great strategy and implementations roadmap.
Welcome to the Entrepreneurial Empire Podcast. This is the place where you can find business and career strategies, techniques and real-life success journeys of individuals who have built businesses to the million-dollar revenue mark and beyond. I'm Jaclyn Hernandez, life Coach and Business Development Consultant. I have worked with startups, fortune 100 companies, network marketing, direct sales organizations, churches, nonprofits and government agencies all to become the authority experts in their industry. Lead with people and scale their revenue. Let's get started. Welcome back, entrepreneurs.
Speaker 1:Today's guest is someone very special in the business development and implementation world. Her clients are not only from a wide range and variety of business owners and entrepreneurs, but they are also individuals who are well known in their field of expertise. Now our guest specializes in business operations and is well known best known for positioning every client she works with for true success through her process and planning steps that directly impact the implementation phase. Now she is the backbone of every business and every business needs her. She's been in business for over seven years and going strong. Her business is called Leverage Consulting. Please welcome to our series. Entrepreneurial Empire Testify and Evangelize Business Operations Strategists Visionary, step-by-step Strategic Planning Fatin Bozzi.
Speaker 2:Thank you so much, Jaclyn. I'm so happy to be here.
Speaker 1:I'm so happy to be here, I'm so excited to talk to you. Oh my gosh, you're the breadth of the operation. You are the one that burns people's businesses into smooth selling. So I want to talk about your passion and just what you're doing in people's lives and their businesses, and not only that, but how you're giving people that wholesome life when they know that you're on the project. You're on the scene. Fatin Bozzi steps on the scene and they know everything's going to be taken care of right. You're like the elite of the Pope?
Speaker 2:Of course, of course. Yeah, I love doing what I do. I love building strategies, going into the business, you know, figuring out what's missing, collecting the missing pieces, putting it together for a business and going from there.
Speaker 1:I love how you really take that personal approach too. I've seen you. I've seen you in action, and you really dive deep into the person's vision and to where they want their business to be. Tell me a little bit about that. How do you? Where does that come from?
Speaker 2:Well, you know, I first have to sit with them, obviously, and get the gist of the business understand what their business is about, understand their vision. I take plenty of notes. I have my own project management tool that I use, where I collect all the answers to their questions. If they don't have branding, let's say, I can't create their vision and bring it to life without them having branding. So I help them create their branding and then I help them create the strategic plan around their vision, their idea.
Speaker 2:And it all starts with baby steps. You know, you start with collecting all the information and then putting the branding together or refining the branding they already have from what they've told me, and then from there, okay, so if they have a website, or if they don't have a website, we refine the website that they already have or do create a new one with this updated vision for them. And then it's going on from learning more about their projects and what projects they have or what projects that they want to create, and then it's, you know, the step by step process for each project and what needs to be done, and just there's just so many steps and it depends on what their needs are that I start building out that way.
Speaker 1:So it's individualized. I love that because I feel like when I see you step onto the scene and you start directing in that creative direction when it comes to branding, what I see with you is it's like once you are able to reveal the whole branding, that client that may have been confident at what they do, once they have that branding piece, you just literally have taken that confident client of what they're doing in their perspective field, but then you just turn that confidence into like and magnify it right, Because now they're like whoa, I'm a brand, and then they just you turn people into total, different, you know beams and then they really come into that branding light, in that they're that spotlight and now they feel like they are superstars. Tell me a little bit about what are the results that you've seen with that.
Speaker 2:So a lot of people come to me and all they have this idea. They just don't know what to do with it. And from my years of experience I've come to realize that most people don't have the branding part of it. And branding isn't just about a logo or a design. Branding starts with the mission, vision, value and then it goes on to okay, so what colors do you prefer? What is the message behind the colors? Because you can't use just any color for any type of business. Colors matter when it comes to the industry that you're in.
Speaker 2:And then it's deciding the fonts and then it's okay, now we can create the logo. Now we can create a branding sheet where it has everything, because when you're sharing it with other people, like another graphic designer or somebody, that person's gonna come in, they have this branding sheet. It has the fonts, it has the logo, it has the color codes, it has everything. The idea is all there and then it's okay, yeah, and then it's okay.
Speaker 2:Now, what are we gonna do with that? Well, now it's to create your social media graphics, your website, anything that's needed that's going to differentiate you from everybody else. Then that's where you could create the content and go from there, and when the client sees this visually, they feel empowered.
Speaker 1:Yes, they do, and I've seen it.
Speaker 1:I've seen it happen. I've seen you work with somebody and then they just feel so confident. They feel that power behind them, that they're a brand, they're now gonna be well known and they have something that supports that and something that's that foundational piece for them. And I feel like that branding, when you do that and bring that into the mix, it really creates that foundational piece for your clients. It's so amazing, but I just can't get over the fact of how that person's confidence, just like it, just emulates off of them because of what you were able to do with them.
Speaker 1:But, brandon, so that's a little piece of what you do. You also bring together yeah, a small piece, but you also bring together collectively, like the systems that they're using. And what I've seen is, I think so many entrepreneurs and business owners they go at it and it's very clunky and they spend probably about 15 to 20 hours just trying to figure out the systems, part of it, and make all of it communicate to each other, and then they're like now I got to log in over here, I got information over here, tell us what you do with that, and getting it all streamlined into one place.
Speaker 2:So systems it's also individualized because, when it comes to systems, first and foremost, you need a project management tool. You need something where you're gonna collect all your ideas, all your tools, everything that has to deal with the business, into this project management tool and then we assess the strategic mapping. So that is finances, growth, self growth, business growth, building a team. So there's a lot of steps that go into deciding what tools and systems you're going to use. Right now, if you want different systems and you're looking at it from a financial standpoint, you're like, oh no, I wanna save as much money as I can. Actually, it's gonna cost you more in the end. Instead of like getting one tool that has everything, you're paying less for it and it's yes, and it's more efficient and more effective for the business. What's?
Speaker 1:that they say, being cheap is the most expensive thing.
Speaker 2:you could do, exactly yes, and I love that People know. No, this is great.
Speaker 1:So you know, a lot of business owners just think like they're excellent at their tasks, they're excellent at their product or their service, they're amazing, they're superstars. But then what happens is that some business owners get kind of bogged down with all the technical stuff, the systems and trying to get it all to flow and function. And that's that piece where you come in and you are like Wonder Woman flying over their business and you're like I'm here to save the day and you really stop and you swoop up that company.
Speaker 1:you swoop up that business owner and you're like let me save you. And you put them like right there in your shoulder and you're like yes, we're going, we're gonna make this happen. Let's keep you in your lane. You're amazing at what you do. Let's keep you amazing at that. Let's take this piece and let's turn this into something magical that's gonna work for you instead of working against you.
Speaker 2:So you come in and a lot of the times.
Speaker 1:Their operational side of their business is working against them and against their time, against their energy, creativeness. So tell me about that. How do you turn that and shift that around for that entrepreneur?
Speaker 2:Like I said, we start with the strategic planning and from the strategic planning. It takes time. So strategic planning, that's the first thing you need to do in order for me to be able to operate and do everything to run smoothly and efficiently as much as possible. So with strategic planning, it's like a three, four hour session where I'm asking questions, we're collecting all the information and we're putting all the pieces Together for them to see visually. When they see visually, I have had clients have aha moments after we dissected everything.
Speaker 1:Yeah, absolutely.
Speaker 2:Yeah, and I already know, I already know all this, but the client has to see it, you know. And then, once they see it, they're like, oh okay, that's what I need, so they're more willing to let me take control of all of that, you know, and be the what would you call it? I don't know.
Speaker 1:You're a controller. Yeah, I'm trying to find one, and it's all happening.
Speaker 2:Exactly. And then they just they. They have this confidence because now they understand it better and they have the confidence and need to let me take control and build out everything for them and they don't have to worry about a thing and everything runs smoothly.
Speaker 1:You know the greatest thing about you is that you have this communication skill about you. So it's not even just about the communication, it's also about the visual, the visualizations that you give. And so when you're trying to explain to somebody why they need the system, what I've seen you do is you've really taken it from a to Z. You've really explained it in a way that makes sense, and it's not from, like, just a technical aspect of it, but it's also from a personal, like user perspective as well, like here's the tool that I'm telling you, here's the system that we're going to create for you. It's going to work wonderful. Here's why and here's why you need it. And not only that, here's what it's going to do for you. And then you just really walk that client through that whole process and then at the end that's when I see those clients have that aha moment they're like oh, oh, yeah.
Speaker 2:I don't worry about anything, just let us deal with the background. You know, I have my team, you know, and if they need any, you know, support anything outside of systems and strategists outside of graphics. I could get that for them and they don't have to worry about anything. You know and that's are.
Speaker 1:You are definitely like a built in operation strategist that just comes in, saves the day, but not only that provides insight, educates, communicates. You know that's a big piece. When I see in consulting, I see it in coaching, is that even though the coach is amazing or the client is amazing at what they're doing, they just don't communicate it sometimes in a way where the client actually understands and becomes an advocate for that initiative. Right, you get your clients to be advocates for the initiatives that you present to them. What I see in consulting spaces sometimes is that the consultant says this is what has to get done. The client says, well, why? And then the consultants like because I said so and I'm experienced. And the clients like, well, how much is that going to cost it? And it's just like this budding heads. Right, but you do it in a way that that the customer is able to evolve with the situation, the circumstance and and be a live advocate for the things that you're asking and requesting.
Speaker 2:And I don't do that personally, because that's how you build trust with a client and that's how I I you know, for me, that's most important thing is having trust. Yes, you know and if you could trust your business with me and give me that responsibility and do your part. You know you run the business, you run it in the back end and then we create magic together.
Speaker 1:And yes, I help magic.
Speaker 2:Yeah, and one of the big, one of the biggest things is that they have time for you know, because they don't have to worry about all of this.
Speaker 1:Time trading is the thing that every entrepreneur talks about and it's so wild because you see all these different, you know text and logos and you know catch phrases around entrepreneurship and they always say entrepreneurship is because I failed 100 times and then I succeeded.
Speaker 1:You're really taking that like and turning into more of like a cliche, because it's like you don't have to fail 100 times anymore because that's where we step in and we help you with that piece that is causing that failure. So the failure is like maybe their CRM isn't working properly, or maybe they're not having those email journeys, or maybe they don't have the correct project management system and they don't see it all laid out, so they're not addressing the needs that need to be a priority, you know, and so what? You really turn that around for the customer and that cliche of like I failed 100 times, you're kind of minimizing that failure now because from the onset you're like no, this is what needs to happen and these things are non negotiable and I'm going to be the one to take that off your plate for you and we're going to turn that that part around for you.
Speaker 2:And there's always analyzing. I am and I'm always analyzing, seeing what's working, what's not working. You know, letting the client know and just take it, you know, as it comes, and see what, what other ways we can or what other things we can do to improve.
Speaker 1:So for a long time I have to say we're going to. We're going to talk about the elephant in the room. Okay, so the elephant in the room is fan Basi has been doing this for about seven years now. She is a total baddie in her industry, but I feel like for a waffle there. You were more of a like a hidden gem and you were kind of in the back of the back scene, but you're the one that transformed a lot of people's, companies and businesses and you know, in their program. So let's talk about that. That hidden gem piece what? Why are you a hidden gem piece for so long?
Speaker 2:I was comfortable being that way. You know where we say we're comfortable in our comfort zones and stuff like that. But now I'm not, you know, I don't wanna just be in the back end. I have so much to offer and you know I want the world to know. Okay, well, this is what I can do for you, because I wanna help entrepreneurs. I wanna support them in bringing their vision to life in a way that is efficient, effective and not stressful.
Speaker 1:Yes, you know.
Speaker 2:Yes, because I know entrepreneurs we stress a lot. We're always thinking about oh no, what needs to be done? What am I missing? Oh, I don't know what needs to be done or whatever. So I come in, I tell them okay, so this is what needs to be done, and this is what we're going to do, and this is how it's gonna happen and this is how long it's going to take. Right, and people need to know what I have to offer because I wanna help them succeed my company.
Speaker 1:This is so awesome and again I really wanna emphasize entrepreneurs. They're good at what they do their idea, their product, their service, their creativeness. But a lot of entrepreneurs didn't go to business school right, or they didn't go to certain take certain courses or don't have certain knowledge when it comes to building the back end of the business. So that's where you come in and you really just are the backbone to their business and really helping them strategically plan and place things in the places that they need to belong and go right.
Speaker 1:The one thing that I love about what you just said is I think and I believe I know, I know every single business needs Fat and Bozy in it, especially if you're an entrepreneur and you are just starting out, if you are a startup, even if you're a well-working business but you're trying to take your business to the next level and achieve higher heights, fat and Bozy is definitely the person you wanna have on your team.
Speaker 1:You want to bring in, take a look around. She's gonna pop open your engine, look inside and point out what's going on and she just works her magic and really is gonna help you soar and go to the next level, because she really does that. And again, I wanna emphasize off of what you really do for entrepreneurs, too, on a personal level, because you really are the person that emphasizes the opportunity to have a wholesome life, so having a personal life, making sure your professional life is stable, and you really bring that all together so beautiful. So let's talk about your clients and what type of lifestyle they have outside of business, like are they able to go on vacation, are they able to spend time with their families, because they're able to do for them.
Speaker 2:They are able to do anything they want when they have me.
Speaker 1:Yes, I see it.
Speaker 2:I see it. You know it just really depends on them and how driven they are or how they really wanna spend their time. But when I see a client trying to focus and there are clients that are just don't know how to give somebody control.
Speaker 2:So, I kinda have to wean them off of their business a little bit at a time, gaining their trust, and then once they see, oh, I can let go of things, I can actually spend more time with my children, I could go on vacation, I could go to the spa. You know, whatever they wanna do, they can do, because they have me to be able to do the things that they were stressing about.
Speaker 1:The difference with working with you? I believe that and is that you know there's strategists that come in and they're like this is what I'm good at and I stick to this, whereas you are constantly evolving and constantly looking for further and better solutions. So the solutions that worked for you last year.
Speaker 1:you have completely evolved and become innovated, from those strategic methods that worked for you last year to what's working for you today and you constantly stay cutting edge with what the technology is out there, what softwares are out there, you know what's gonna help you streamline your business at a quicker rate and you basically take what you're learning and the concepts that you get you, quantum leap them. Because you're quantum leaping businesses, because you're like, okay, this worked for you last year, but we're gonna hop over here because this is what's working for this past year and beyond.
Speaker 1:You know, and the other thing that I see about you is that you're constantly able to look around the corner and around that corner and you can almost predict. You're like a forecaster and you can almost predict what's gonna happen, if you know we need to do this because this is what's around the corner and we need to be prepared for that, and so you really get that business into preparation.
Speaker 2:You have to stay up with technology. You know, even if, yeah, even if I'm not like you, know that whatever technology comes up, you know I need to learn it, like AI, I'm learning it, I'm studying it, I am using it and it's amazing, right, and everybody needs it in their business. Yes, yes, no matter what it is. And so, yeah, you have to keep up, because things not just like every day something new is coming up.
Speaker 1:So one thing about AI that I've been hearing a lot of. You know, people getting scared, worried. It's causing a lot of stress for people because they're like I don't want to learn AI, like that's something that I don't want to do. And, you know, as we begin to go through this new era of this new era that's happening is going to be more leaned into the AI systems, and I don't believe that people are going to be losing their jobs to AI, like a lot of people are. There's a lot of fear going on around that and circulating around that, but I think it's an opportunity for people to embrace it and those people that learn how to use it like yourself, and teach people how to use it those are the people that are going to be able to adapt to this era and the economy that's happening around, surfacing around AI. You know, and so that's what you're doing.
Speaker 1:You're already diving into it and taking a look at that. Let's take a deep dive into your book. So we got this step-by-step guide and it's called Strategic Planning the Key to Entrepreneurial Success. I am so over the moon and excited about your guide and this book and I just think it's going to be so amazing, very helpful tool for a lot of people. Tell me a little bit about it.
Speaker 2:So, like I said, from the beginning, from when I started out, I noticed that people don't have a strategic plan. There's just no plan. It's an idea and they want to execute it, and then we would just go from there figuring things out all the time as learning through the mistakes. But I'm like this isn't going to work. It's not feasible. You need to have a plan, you know, and that starts by thinking strategically and putting something together and having everything in the right place. So I'm like, okay, so how can I help people understand the importance of strategic planning? So that's when I sat down. I'm like, okay, I'm going to write a guide explaining what strategic planning is and what you have to do, to step-by-step guide, literally, of what you need to do and how do you need to prepare and what adjustments you need to make to be able to refine your business or create that business that you have been thinking about doing. And it all starts with strategically planning it out.
Speaker 1:Oh my God, it's like a business plan.
Speaker 2:It's like a business plan, but it's more in depth.
Speaker 1:Yes, okay.
Speaker 2:It's like detailed. Every section that's in the business plan is simplified. It's detailed and it's simplified and it's just put together in a way that is so clear that you can't wait to launch and you want to get started. I mean, you know there's clients that get so excited when they're putting all in their information on this board.
Speaker 1:You know and I already have the board.
Speaker 2:Create what's user-friendly. But if you want to excel, an entrepreneur shouldn't be doing the strategic planning themselves, right?
Speaker 1:Definitely not.
Speaker 2:No, so you could have the board, but the person coming in is the one that's going to build out the board and make sure that nothing gets missed and everything is laid out strategically.
Speaker 1:Yes, oh my gosh, I could not have said that any better than you just did. So we got her step-by-step guide strategic planning, the key to entrepreneurial success. How can people get their hands on this? Do they have to go through your website? All right, how much is it? Tell us about that. It's a free guide.
Speaker 2:Ooh, free, they could go to my. Yes, it's free.
Speaker 1:They could go to my website. It's fatinbezzicom. Oh, say it one more time.
Speaker 2:Fatinbezzicom F-A-T-E-N-B-A-Z-Z-Icom, and you could download it from there. Awesome, okay.
Speaker 1:So if you're listening to this today, you're an entrepreneur and you are looking for some strategic planning ideas, a guide, a step-by-step guide. What she said is it's very much planning, but it's also it's strategic planning but it's simplified. If that is something that you're looking for today and you want to get your hands on some information, go to her website. She said fatinbezzicom F-A-T-E-N-B-A-Z-Z-Icom, go ahead and click on her download for her free step-by-step guide. I mean, I don't think it gets any better than that. It's free, it's information and every business owner needs to hear this information, no matter what phase of business that you're in. You definitely are going to want to pick up this guide.
Speaker 1:I have my free guide. I downloaded it this morning and I was just like I couldn't stop flipping through it. I was like, oh my gosh, next page, next page, and I was just like so excited A kid in the candy store when I was reading each line. So really intriguing information, but not only that information that can actually help you take action and implement that planning and that strategist behind your success, right? So anything you want to leave our viewers with F-A-T-E-N, anything you want to say, anything you want to talk about really quick.
Speaker 2:What do I want to say? So let me think there's so much. That's why I just want to say one thing Don't try to do this on your own. There's a lot of entrepreneurs out there that want to do this on their own. Why? Because they don't want to invest in support and having a support system. It's not going to get.
Speaker 1:That's cost you more money, I can guarantee you.
Speaker 2:Yeah, that's not going to get you to where you want to get to, if you're not willing to have the support system that you need, so that is crucial. You can't do it by yourself. You need a team behind you.
Speaker 1:Now how can people book an appointment with you and really go through maybe just an introduction with you and see what you can do and get a taste of what you can do for them in their business?
Speaker 2:They could also go to my website. I have a booking link there and it's in the free guide. So if they download the free guide, they get a 30 minute also a free 30 minute consultation call with me.
Speaker 1:Yes.
Speaker 2:I need to put this out there. Yeah, I need to put this out there. People need to know that there is a way, there's a simple way of building your business or refining your business, at whatever stage of business journey you are, and we could get on a call, you could read the guide and we could go from there and discuss working together.
Speaker 1:Yeah Well, I can promise you this to everybody that's listening Download her book. If you do book a call, I promise you she does not bite. She is the most welcoming person ever and she won't even. Let's say you have a crazy problem. You know you really mess things up in your implementation process of your business and you're kind of embarrassed. She is definitely the person you want to talk to. She will never make you feel embarrassed or never feel like you're behind or you know, like you mess things up. She's just the most amazing human being that I know. I personally have got the opportunity to get to know her on a very personal level and I recommend her to anybody that's building their business or wants to take their already full functioning business to newer heights. I mean, if you're already a multi-million dollar business, you still need fat and bossy on the scene, okay, so when she steps onto the scene, it all becomes magic. Thank you so much You're welcome.
Speaker 1:Thank you so much for being on with us today and sharing your insight. I am so excited I can't even say how excited I am for every single entrepreneur that reaches out to you and gets the opportunity to meet you and hear your strategic thinking.
Speaker 2:Thank you.
Speaker 1:Yeah, okay, guys, you heard it here Fat and bossycom. That's F as in Frank A team E N, b as in boy A ZZ I, fat and bossycom. All right, everybody. Thank you for tuning in to testify and evangelize. Thank you so much for being part of our entrepreneurial community and for tuning in each and every single week Until next time. Bye for now.